Friday, 10 August 2012

"AAARRUGGGGHHH!!! Please buy some of our nice bathroom and kitchen fixtures."

Let's talk about relevance. When you think about bathroom and kitchen fixtures, what comes to mind? Smooth, comforting, shiny, clean, spotless, civilized additions to our homes? Or a Barbarian wearing SM gear and brandishing an axe? Even the word BLITZ doesn't make sense in this context (and could a measly 20% Off be considered BLITZ-like anyways?). I'm no historian, but wasn't BLITZ more of a WWI and WWII word? Didn't Barbarians invade and pillage? Do we want our bathrooms and kitchens invaded and pillaged? This is a full-colour ad that (other than our rather threatening friend) respects the brand with its use of colour, type, and soft, flowing shapes. But ruins it with an image inconsistent with the store, its products, and audience. I enjoy a clever juxtaposition in ads but they have to make sense. This one just made me ANGRY!!!!!