Friday, 29 June 2012

Clients get the advertising they deserve.

Do you find this to be a true statement? My years in the biz have led me to believe it's true most of the time.
Clients who ask for amazing work and approve it or get it approved.
Clients who ask for amazing work and squash it to death.
Clients who are quite happy with the status quo and looking and sounding like everybody else.

Love to hear from agency folks as well as clients on this one.

1 comment:

  1. Yes, yes and yes.

    But as well, agencies get the clients they deserve. If the client service culture is one of avoiding conflict and doing whatever the client wants, then the agency will get clients who think of it as an executional production shop.

    If the culture is one of respectful guidance, where clients are told things they don't want to hear (but which are backed by experience and solid strategic rationale) then they will get clients who value their thought leadership.