One of the things I keep reminding my students is to think of themselves as students of advertising rather than just advertising students. After all my years in the biz, I'm still watching, learning, and analyzing what's going on out there. Not because I have to, but because I can't not do it.
I've started this blog after being inspired by two advertising bloggers, one I know and one I've never met. The guy I know is Tom Megginson. We've worked together, we're friends, and I'm amazed by how prolific he is, updating his blog at least a few times a day in spite of the fact that he's a very busy creative director. He's always insightful and sometimes funny.
The other is Anthony Kalamut, Professor and Program Coordinator of Creative Advertising at Seneca College. I've been following Anthony on social media since I became a professor myself. His passion for the industry as well as his students' success is palpable. While he and I were both creative guys in the Toronto ad industry at about the same time, we never crossed paths. But I respect him greatly.
I hope to add something to the blogosphere. I plan on sharing some of the insight I've gained over the years, ads I love and hate, and teachable moments that come out of my classrooms.
While my students are away for the summer, this blog won't be too active. But come, September, watch out.
So, if you're a student, hire students, teach students, take students on placement, speak with students, or just happen to be a student of advertising like me, I hope you enjoy this blog.